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About Me;

I first started in this industry in 1968 after returning from my second tour in Viet Nam as a heavy equipment operator in the US Navy SeeBees (USMCB9). I answered an add in a San Diego newspaper looking for salesmen to sell residential swimming pools in San Diego County for the 'World's Largest Pool Builder'; Anthony Pools. Even though I knew absolutely nothing about swimming pool sales (or swimming pools in general) I decided to answer that add & the rest as they say' is history'! 

Mr. Ray Anthony (one of the founding Anthony Pools brothers) was the general manager in San Diego at that time & I was extremely fortunate to have the privilege to learn from one of the original 'pioneers' in this industry! I went through many weeks of training prior to actually being allowed to starting selling pools. We laughing referred to our training as "Anthony Pool School". We not only were trained in sales & swimming pools in general but, most importantly I believe, in proper 'time management' skills.

I started as a part-time salesman with Anthony Pools, later becoming North San Diego County Sales Manager, then a number of years later (after leaving & then returning for a brief period), was made General Manager over a six county area of Southern California. It was this experience with a large volume builder & the problems inherent in building in volume, that led me to becoming a contractor. I knew there had to be a better way!

My company is, & has always been, based on the belief that 'the customers' needs are of the utmost importance & I am totally committed to meeting those needs. I can back that up by stating that; after almost 48 years in this industry, I have never had a complaint filed against me with the CA State Contractors License Board (CSLB) or a legal action taken against me by a customer! In this industry, that's almost unheard of! As a result, a high percentage of my business is, & has been for many years, from repeat customers and referrals. 

My experience is what sets me apart from the others & I would welcome the opportunity to earn your trust and deliver to you, what I believe to be; the best value in swimming pool construction & design services in our market place. 


My mission is: “To perform & provide for my customers the highest level of quality construction services at fair and competitive prices. To ensure the longevity of my company through repeat and referral business achieved by total customer satisfaction in all areas including timeliness, attention to detail, and service-minded attitudes. To maintain the highest levels of professionalism, integrity, honesty, and fairness in our relations with our customers, suppliers, subcontractors, and professional associates!”


Jim Carden

Lic.#352565 C-53


31341 Gabriel Metsu Street

Winchester, CA 92596-9207

951.538.8662 Phone

[email protected] Email


Mon - Fri: 6 AM - 7 PM

Sat: 10 AM - 5 PM

Sun: Closed